Category: Categories

Which Video Formats Work Best With Which Platforms — And Why

The time has come. You’ve finally realized that video marketing is essential to your social media strategy and search engine marketing. Today, choosing the right video formats and appropriate social media platforms is the key to increasing brand exposure and lead generation. The question is: are you savvy enough to get started? Do you even know where to begin?

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Interview Lighting For Multi-Camera Video

A video interview can be as simple as two people sitting and talking to each other on a couch or as complex as a staged panel interview or survey of strangers on the street. Maybe while watching TV, you see a host talking to some people in a huge, beautifully lit room. This interview lighting might seem effortless, but it can actually be difficult to accomplish.

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Lighting for Action Shots

It’s true, lighting can make or break a shot. Simple lighting differences are able to elicit incredibly diverse audience emotions. For example, the soft light for a couple sitting together holding hands at sunset has a far different look than the dark lighting of someone standing at a cemetery in the rain. Lighting for action shots requires the same nuanced attention to detail.

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Best Budget Studio Lights

Getting the best bang for your buck when it comes to studio lights isn’t easy. Cheaper lights typically mean unwanted variation in color temperature and output with each flash and will inevitably lead to extra work. Therefore, selection of the best budget studio lights requires consideration of critical factors, namely output, which is measured in Ws (watts per second) or Joules. Home studios and small commercial studios often need about 200Ws with larger studios requiring about 400Ws. Also note that lighting sources influence the quality of light, with incandescent light sources being the most consistent. So which ones are the best?

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